How Do You Check If AI Assistants Mention Your Startup?

The short answer

Run four checks. Ask the assistants the questions your buyers ask. Keep a fixed list of prompts so results can be compared. Look at which pages the answers cite. Repeat every month, because answers change. One good answer on one day proves very little.

The four checks at a glance

• Ask them: Put buyer questions to ChatGPT, Gemini, Perplexity and Claude
• Track prompts: Keep the same 10 to 20 prompts and log each result
• Check citations: Note which pages and sites the answers link to
• Repeat monthly: Compare against last month, not against one lucky answer

1. Ask the way a buyer would

• Use category questions, not your company name. For example, the best tools for a job you solve.
• Ask comparison questions that name your competitors.
• Ask about your company directly and check the facts in the answer.

2. Track a fixed list of prompts

• Write the prompts down and do not change them between runs.
• Log three things each time: mentioned or not, position in the answer, and accuracy.
• Use a new chat each time, so earlier questions do not affect the answer.

3. Check what gets cited

• Note every link in the answers. These are the pages the assistant trusts on the topic.
• If your own pages never appear, the content is not answering the question clearly enough.
• If other sites are cited, getting mentioned there is often the fastest fix.

4. Repeat every month

Answers vary between runs, models and countries. A monthly log shows the trend. Tracking tools can automate the prompts once the list is settled.

Related reading: What Is llms.txt and Does a Startup Need One?, Does Schema Markup Help AI Assistants Find Your Company?

FAQ

What if the assistant gets facts wrong?

Fix the source. Make the correct fact easy to find on your site and on the profiles that mention you.

How many prompts are enough?

Start with 10 to 20 that match real buyer questions. Add more only when the list is stable.

How fast do changes show up?

It varies. Assistants that search the web can pick up a new page within days. Trained knowledge changes far more slowly.

Want a website that is easy for people and AI tools to understand? Tell us about your company.