Does a Startup Need a Launch Video?

The short answer

For most launches, yes. A launch film makes one thing clear in about a minute: what the product does and why it matters now. It works on the homepage, in the announcement post and in outreach. Skip it when the product is not ready to be shown, because a film with no product in it convinces nobody.

Launch video at a glance

• Worth it: A product launch, a funding announcement or a major release
• Skip it: No working product to show, or no channel to share it on
• Length: Around 60 to 90 seconds for the main film
• Timeline: Launch films usually take us 2 to 4 weeks

When a film earns its place

• The product is easier to show than to describe.
• You have one launch moment and want it to travel.
• Sales needs something short to send before a call.
• The homepage needs motion that explains, not decorates.

When to wait

• The interface will change completely next month.
• The message is not settled yet. Fix the story first.
• There is no plan for where the film will be used.

What to make first

One main film, then short cut-downs for social. Plan the cut-downs before production starts, so every frame works in more than one place.

Related reading: What Makes a Good SaaS Launch Film?, Product Launch Video Guide

FAQ

Is a launch video only for big launches?

No. A single feature or a raise can carry a shorter film of 30 to 45 seconds.

Can we use screen recordings?

Real product footage is the heart of a good film. It is usually redrawn or cleaned up so it reads clearly.

Where should the video live?

On the homepage, in the launch post and as native uploads on social.

Launching soon? Tell us the date and what you are launching.