How Long Does a Launch Video Take to Make?

The short answer

Our launch films usually take 2 to 4 weeks. A UI-led film with a locked script sits at the short end. A film with 3D, live action or several rounds of script changes sits at the long end. The script is where most of the time is won or lost.

Timelines at a glance

• Launch film: Usually 2 to 4 weeks
• Website: Most of our websites take 2 to 6 weeks
• Brand identity: Usually 4 to 6 weeks
• Scoping: A scoping doc and timeline within 48 hours of a brief

The stages

• Script. The message, the structure and the words on screen.
• Style frames. A few still frames that set the look before anything moves.
• Storyboard. Every shot in order, so changes happen on paper.
• Animation. Product UI, type and transitions, built shot by shot.
• Sound. Music, sound design and voiceover if the film has one.
• Cut-downs. Shorter versions and formats for each channel.

What speeds a film up

• A script agreed before design starts.
• Product screens or a design file ready to share.
• One person who signs off.

What slows it down

• Script changes after animation has begun.
• A product interface that changes mid-project.
• Feedback from many people at different times.

Related reading: Product Launch Video Guide, How Long Should a Product Launch Video Be?

FAQ

Can a launch film be made in a week?

A short UI-led cut can, if the script and screens are ready. Most films need longer to be good.

When should we start?

At least a month before launch, so there is room for review.

Can the film and website be made together?

Yes. They share the story and the visuals, so one team saves time.

Have a launch date? Send it to us and we reply with a scoping doc and timeline within 48 hours.