What Pages Does a Startup Website Need?

The short answer

Six pages cover most launches: home, product, customers, about, blog and contact. Start there and add pages when you have something real to put on them. A small site that is clear beats a large one that is thin.

The six pages at a glance

• Home: What you do, for whom, with proof
• Product: How it works, shown with the real interface
• Customers: Logos, results and one or two stories
• About: The team, the backers and why you exist
• Blog: A place to publish, set up with a CMS
• Contact: One clear way to book a call or get in touch

What to add as you grow

• Use case or industry pages once you sell to more than one type of buyer.
• Integrations when buyers ask what you connect to.
• Security when you sell to larger companies.
• Careers when you are hiring steadily.
• Case studies as soon as a customer will go on record.

Pages to skip at launch

• A resources hub with nothing in it.
• Separate pages for features that fit on the product page.
• Anything you cannot keep up to date.

Related reading: SaaS Website Design Best Practices, How Long Does It Take to Build a Startup Website?

FAQ

Can a startup launch with one page?

Yes, for a very early launch. Move to a small multi-page site once you have a product to show.

How many pages is too many?

More than you can keep current. Thin pages hurt trust.

How long does a six-page site take?

Most of our websites take 2 to 6 weeks.

Planning your page list? Send it to us and we will tell you what to cut.