Breakout is building in one of the most crowded corners of software: AI for sales and GTM, where every tool sounds the same and “AI SDR” is fast becoming a category of look-alikes. The product is genuinely different, a connected multi-agent system rather than a single bot, but that depth is hard to convey on a first visit. The work had to make a sophisticated, multi-part product feel simple and obviously different, across both the marketing site and the product itself.

We worked as a design partner across surfaces. On product, we designed the centre command bar, a single “Ask AI” input that opens into an entire system of states: resting, hover, expand on scroll, auto-suggestions, docked, chat-open, the nudge, even an enterprise-security context, along with the surrounding product UI. On the website, we built a site that frames Breakout as one connected demand-gen engine rather than a pile of features. And we produced motion that brings the multi-agent story to life, the kind of thing a screenshot cannot carry. One visual logic across all three.

Breakout went to market with a site, a product surface, and a launch story that match the ambition of the product, a connected system that reads as a category leader in a field of single-bot AI SDR tools. The partnership has continued into ongoing work.