Pine Labs

[MOTION DESIGN] - [VISUAL DESIGN] - [PUBLIC - $3B+ MARKET CAP]

Introduction

Pine Labs is India’s largest merchant commerce and payments platform, listed on the NSE/BSE and serving enterprises like Amazon Pay, Flipkart, LG, and India’s top banks. Studio Huncho is Pine Labs’s motion design partner across flagship product, marketing, and event initiatives.

Introduction

Pine Labs is India’s largest merchant commerce and payments platform, listed on the NSE/BSE and serving enterprises like Amazon Pay, Flipkart, LG, and India’s top banks. Studio Huncho is Pine Labs’s motion design partner across flagship product, marketing, and event initiatives.

Challenges

At Pine Labs’s scale, the work isn’t one moment - it’s a constant stream of high-stakes communication across a sprawling product portfolio. Each deliverable has to land for a different audience while staying consistent with the broader brand. Enterprise quality, enterprise speed.

Challenges

At Pine Labs’s scale, the work isn’t one moment - it’s a constant stream of high-stakes communication across a sprawling product portfolio. Each deliverable has to land for a different audience while staying consistent with the broader brand. Enterprise quality, enterprise speed.

Strategy

A motion partnership built for sustained delivery. We define the motion language, then deploy it across Global Fintech Festival communications, Agentic AI product animations, Smartheal, Digi QR rollouts, and ongoing marketing.

Strategy

A motion partnership built for sustained delivery. We define the motion language, then deploy it across Global Fintech Festival communications, Agentic AI product animations, Smartheal, Digi QR rollouts, and ongoing marketing.

Impact

Motion shipped across multiple Pine Labs flagship launches, campaigns, and major industry events through an ongoing partnership, with visual consistency at the scale of a publicly-listed commerce leader.

Impact

Motion shipped across multiple Pine Labs flagship launches, campaigns, and major industry events through an ongoing partnership, with visual consistency at the scale of a publicly-listed commerce leader.

[INTRODUCTION] — [THE CLARITY ENGINE]
[Impact]
Ongoing
Motion design partnership
Multi-project
GFF, Agentic AI, Smartheal, Digi QR
Enterprise scale
Public payments leader
[OUR ROLE]
  • Motion across flagship product, marketing, and events
  • Visual design system across the broader brand
  • Embedded delivery for fast turnarounds at enterprise quality
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