Pine Labs — motion design case study

[MOTION DESIGN] - [VISUAL DESIGN] - PUBLIC - $3B+ MARKET CAP

Pine Labs is India’s largest merchant commerce and payments platform, listed on the NSE/BSE and serving enterprises like Amazon Pay, Flipkart, LG, and India’s top banks. Studio Huncho is Pine Labs’s motion design partner across flagship product, marketing, and event initiatives.

Introduction

Challenges

At Pine Labs’s scale, the work isn’t one moment - it’s a constant stream of high-stakes communication across a sprawling product portfolio. Each deliverable has to land for a different audience while staying consistent with the broader brand. Enterprise quality, enterprise speed.

Challenges

Strategy

A motion partnership built for sustained delivery. We define the motion language, then deploy it across Global Fintech Festival communications, Agentic AI product animations, Smartheal, Digi QR rollouts, and ongoing marketing.

Strategy

Impact

Motion shipped across multiple Pine Labs flagship launches, campaigns, and major industry events through an ongoing partnership, with visual consistency at the scale of a publicly-listed commerce leader.

Impact

[INTRODUCTION] — [THE CLARITY ENGINE]

[Impact]

Ongoing

Motion design partnership

Multi-project

GFF, Agentic AI, Smartheal, Digi QR

Enterprise scale

Public payments leader

PUBLIC - $3B+ MARKET CAP

“Huncho doesn’t feel like an external agency. They work like an extension of our in-house team, invested in every brief the same way we are. What stands out is that they never treat a project as just a deliverable, they think about how each piece adds to the brand over time.”

Vikash Kumar

Director of Brand Design, Pine Labs

[OUR ROLE]

Motion across flagship product, marketing, and events
Visual design system across the broader brand
Embedded delivery for fast turnarounds at enterprise quality

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