The hardest problem wasn't designing one app, it was designing two interconnected experiences that work together seamlessly. A shopper scrolling for what's trending and a creator running a digital storefront, inside the same product, one toggle apart. Discovery, social, curation, commerce and AI in a single scroll, analytics that give creators clarity instead of overwhelm, and a system built to scale with the product.

Structure first, flows and wireframes before style, then four brand directions before the identity locked: Electric Blue and Heliotrope, Open Sauce Sans with IvyPresto Display, custom icons and illustrations. Shoppers get four surfaces, Explore, Rippls, Dive and Shopping, one loop from scroll to checkout. Creators get MyRippl, a modular storefront to curate, sell and run brand deals, with Riva AI as a companion throughout. All in light and dark.

A complete product with a personality you can feel in one scroll, energetic where the culture lives, calm where the money moves. Two connected experiences on one scalable system, carried through to dev handoff, and launched into the world as a moment of its own: The Rippl Effect, the brand on stage, on screens and in hands at its own launch event.