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Design for Series B Startups: Rebrand, Website and Launch
Studio Huncho is a creative studio in Bangalore that rebrands and rebuilds websites for companies at Series B, when the product, the buyer and the team have outgrown the first brand. For Sprinto, we rebuilt the full brand and website for its $20M Series B and the launch of Sprinto AI. For Itilite, we redesigned the website, built it in Webflow and added motion. We also made the brand, website and motion for SimpliSmart, which has raised a $14M Series B backed by NVIDIA.
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What we make for Series B companies
By Series B the site has to work for a buying committee, a larger team and a wider market at once.
1. Rebrand or brand refresh
A full rebrand or a tighter refresh, depending on how much has changed. Usually 4 to 6 weeks.
2. Website rebuild
New structure, pages and messaging for more products, more buyers and more proof. Most websites ship in 2 to 6 weeks.
3. Webflow or Framer build
A CMS for a marketing team that publishes every week, with redirects and SEO carried over from the old site.
4. Product and design system
UI, components and guidelines so product, marketing and sales look like one company.
5. Launch film and motion
A film for the announcement or a product launch, plus motion for the site and events.
Sprinto's Series B. We rebuilt its full brand and website for the round and the launch of Sprinto AI.
SimpliSmart's Series B, backed by NVIDIA. We made its brand, website and motion.
From your brief to a scoping doc and timeline.
Our Process
Discover
We audit the current brand and site, map the competitors and agree what has to change.
Brand
The new identity is designed and tested on real pages, decks and product screens.
Website and product
Pages are designed for each buyer and product line, with a design system behind them.
Build and launch
The site is built in Webflow or Framer, redirects are checked and everything goes live on the date.
How the process usually goes
Work for funded startups
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Why Series B teams choose us
One team for the whole rebrand
Brand, website, build, product design and motion are done in-house, on one schedule.
Planned back from your date
Tell us the announcement or launch date and we plan every stage backwards from it.
Across time zones
We work with founders in the US, the UK, India and the Middle East, with calls in the overlap.
Clear to AI search
Pages written so assistants can state what you do and who backs you. See how to get your startup recommended by ChatGPT.
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Trusted by the brands building what's next.
Hear it from the founders and operators who’ve launched, rebranded, and scaled with us.
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"They got what we were building from day one. The new site and motion graphics translated a technical AI product into something that actually feels like the future of risk infrastructure. Felt less like hiring an agency, more like adding a design partner to the team."
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“Partnering with Studio Huncho has been afantastic experience. The responsiveness and creative ideas shared along made the process seamless.”
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“Working with Studio Huncho over the past few months has been exceptional. Having a dedicated contact person who truly understands your vision and expertly implements it is invaluable. They've transformed our ideas into reality with remarkable precision.”
“We worked Studio Huncho and they did an amazing job with the website. The designs were super impressive, they were very accommodating with iterations and feedback. Team was very proactive in maintaining project timelines & delivering everything within projections. The team worked as an extended team with us. I strongly recommend working with Studio Huncho”
“Working with Studio Huncho was a smooth and collaborative ride. From brand identity to website design, development, and our product launch video — they absolutely nailed it. The team had a strong grasp on our vision and brought it to life with clean visuals, thoughtful design, and seamless execution. We’re super happy with the outcome and look forward to more!”
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“Huncho doesn’t feel like an external agency. They work like an extension of our in-house team, invested in every brief the same way we are. What stands out is that they never treat a project as just a deliverable, they think about how each piece adds to the brand over time.”
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“Working with Studio Huncho has been a genuinely great experience. They are reliable, deliver high-quality work, and turn things around quickly, exactly what you need when you’re trying to move fast. They’ve been a strong partner in helping us operate and iterate at pace, and their support throughout has been superb.”
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The folks at Studio Huncho have a very high quality bar for their design work, and are one of the best in the biz for understanding your brand/project needs and delivering a design solution that meets all objectives. It has been great working with them - processes flow smoothly, timelines are met. Highly recommend them for any brand/design projects if you're looking to do something really cool!
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“Thanks to Studio Huncho's time and effort, we were able to successfully raise our initial round of funding, onboarding our first paying customers, and increasing our daily active users by 35% to 40%. The team is very responsive and delivers quality designs on time. The team has been very responsive and has maintained design quality even as they scaled up their operations.”
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