Dcluttr

[WEBSITE] - [FRAMER DEV] - [MARKETING DESIGN] - [PRODUCT DESIGN] - [CAMPUS FUND BACKED]

Introduction

DCluttr is an AI copilot for growth marketing in quick-commerce D2C, built for brands fighting for ranking and visibility on Blinkit, Zepto, and Instamart. Backed by Campus Fund and part of the Supercrew ecosystem, DCluttr partnered with us on brand, website, product, and marketing.

Introduction

DCluttr is an AI copilot for growth marketing in quick-commerce D2C, built for brands fighting for ranking and visibility on Blinkit, Zepto, and Instamart. Backed by Campus Fund and part of the Supercrew ecosystem, DCluttr partnered with us on brand, website, product, and marketing.

Challenges

Quick-commerce D2C is barely mapped, and DCluttr is one of the first AI-native tools built for it. Two problems at once: make the copilot legible to growth leads who tune most “AI” out, and build credibility for a young brand in an unproven category.

Challenges

Quick-commerce D2C is barely mapped, and DCluttr is one of the first AI-native tools built for it. Two problems at once: make the copilot legible to growth leads who tune most “AI” out, and build credibility for a young brand in an unproven category.

Strategy

We built brand and site around the exact intersection of AI, quick-commerce, and D2C growth, not generic AI-marketing language. A Framer build for fast iteration, with product design shipped alongside the website so the demo feels as considered as the pitch.

Strategy

We built brand and site around the exact intersection of AI, quick-commerce, and D2C growth, not generic AI-marketing language. A Framer build for fast iteration, with product design shipped alongside the website so the demo feels as considered as the pitch.

Impact

A coherent brand and product surface for a category-defining young company, giving DCluttr a unified launch posture against more generic AI-marketing tools.

Impact

A coherent brand and product surface for a category-defining young company, giving DCluttr a unified launch posture against more generic AI-marketing tools.

[INTRODUCTION] — [THE CLARITY ENGINE]
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[CHALLENGES] — [THE DATA FRAGMENTATION]
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[STRATEGY] — [SIGNAL OVER NOISE]
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[Impact]
Campus Fund
Lead backer
Quick-commerce native
Blinkit / Zepto / Instamart era
End to end
Brand, site, product, marketing
Raised $25M Series A

“Thanks to Studio Huncho's time and effort, we were able to successfully raise our initial round of funding, onboarding our first paying customers, and increasing our daily active users by 35% to 40%. The team is very responsive and delivers quality designs on time. The team has been very responsive and has maintained design quality even as they scaled up their operations.”

Ritvik Nagpal
Co-Founder, Dcluttr
[OUR ROLE]
  • Custom website positioning DCluttr inside quick-commerce D2C
  • Framer development for team velocity
  • Product UI design shipped alongside the site
  • Marketing design system for ongoing communication
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