Rippl was sitting on a rebrand moment. The ReDesyn identity was built for an earlier era of the creator economy, and the new positioning needed a visual language and product experience that worked for three audiences at once: creators, fans, and merch buyers.

We led with the product. A mobile app designed around how creators actually launch and manage drops, a full brand refresh with a new identity and tone, and a website rebuilt around the creator-merch buying journey, with motion carrying the brand across every touchpoint.

A new identity and product experience anchoring Rippl’s post-rebrand chapter, holding consistently across creators, fans, and buyers - with the relationship continuing into ongoing work.