Refold AI

[WEBSITE] - [BRANDING] - [MARKETING DESIGN] - [MOTION DESIGN] -[$6.5M RAISED]

Introduction

Refold AI replaces traditional middleware with AI agents that learn system behavior. Founded by Jugal Anchalia and Abhishek Kumar, it serves 30+ paying enterprise clients including Incorta and Naehas, with 1,500+ active users and 30M+ API calls a month. We partnered on a full brand and website rebuild ahead of the seed announcement.

Introduction

Refold AI replaces traditional middleware with AI agents that learn system behavior. Founded by Jugal Anchalia and Abhishek Kumar, it serves 30+ paying enterprise clients including Incorta and Naehas, with 1,500+ active users and 30M+ API calls a month. We partnered on a full brand and website rebuild ahead of the seed announcement.

Challenges

The product was scaling; the brand hadn’t caught up. Refold had real enterprise traction, but the site still read seed-stage, not the integration backbone running billions of API calls a month. The job was to close that gap before the raise amplified everything.

Challenges

The product was scaling; the brand hadn’t caught up. Refold had real enterprise traction, but the site still read seed-stage, not the integration backbone running billions of API calls a month. The job was to close that gap before the raise amplified everything.

Strategy

A 45-day rebuild, end to end. New identity, a site across every credibility surface, motion that brought the integration story to life, and launch marketing in the same visual logic. Every surface custom-built.

Strategy

A 45-day rebuild, end to end. New identity, a site across every credibility surface, motion that brought the integration story to life, and launch marketing in the same visual logic. Every surface custom-built.

Impact

Refold relaunched with a brand that matched the product. The new site was featured on Saaspo as one of the year’s best-converting AI sites, and Studio Huncho has stayed on as their ongoing design partner since.

Impact

Refold relaunched with a brand that matched the product. The new site was featured on Saaspo as one of the year’s best-converting AI sites, and Studio Huncho has stayed on as their ongoing design partner since.

[INTRODUCTION] — [THE CLARITY ENGINE]
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[CHALLENGES] — [THE DATA FRAGMENTATION]
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[STRATEGY] — [SIGNAL OVER NOISE]
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[Impact]
45 days
Kickoff to live
30+
Enterprise clients
Saaspo
Featured as a top-converting AI site
Ongoing
Active retainer
[OUR ROLE]
  • Full brand identity built for enterprise credibility
  • Custom website across the product story
  • Motion layered into the integration narrative
  • Marketing design for launch and beyond
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