Does a Launch Video Need a Voiceover?

The short answer

Not usually. Most B2B launch videos work with music, on-screen text and the product itself, because many people watch with the sound off. Add a voiceover when the product needs explaining step by step, or when the founder's voice is part of the story.

Voiceover at a glance

• No voiceover: Launch videos, website showcase videos and social cuts
• Voiceover: Explainers, tutorials and founder-led stories
• Always: Captions or on-screen text
• Sound: Music and sound design still matter

When a voiceover helps

• The idea is new and needs a guided explanation.
• The video runs longer than 90 seconds.
• A founder or customer is telling the story.

When to leave it out

• The product is visual.
• The video will mostly play in social feeds.
• You need versions in several languages.

Studio Huncho makes launch videos and explainer videos for funded startups. See explainer videos.

Related reading: How Long Should a Product Launch Video Be?, Launch Video or Explainer Video: What Is the Difference?

FAQ

Do captions replace a voiceover?

For short videos, yes.

Does music need a licence?

Yes. Use licensed or commissioned tracks.

Can we add a voiceover later?

Yes, if the timing was planned for it. It is easier to decide before the storyboard.

Planning a launch video? Tell us the launch date.