Website Review: Linear's Homepage (2026)

The short answer

Linear's homepage sells with the product itself. One headline says what it is, the real interface fills the rest of the first screen, and a dated changelog further down proves the team ships. The unusual part is what is missing: there is no button in the hero. Apart from a small product announcement link, the only calls to action on the first screen are "Log in" and "Sign up" in the navigation.

Linear's homepage at a glance

• Headline: The product development system for teams and agents
• Hero: The real product interface, on a near-black background
• Main action: "Sign up" in the navigation, with no button in the hero
• Length: About 11 screens on desktop and 7 on mobile
• Weight: About 6MB transferred after a full scroll
• Built with: Next.js, with an llms.txt file published

What works

• The headline names a category. "The product development system" claims more than an issue tracker, and "for teams and agents" says who works in it now. In our study of 50 funded AI startup homepages, 38% used "agent" language in the headline or subheadline. Linear uses the word and still says what the product is.
• The product is the hero. The interface starts on the first screen and keeps going. Only 36% of the homepages in that study showed real product UI in the hero.
• The sections follow the work. Intake, planning, AI and automations, then build, review and ship. A buyer can map each section to a part of their own process.
• The changelog is proof. Recent releases with dates sit on the homepage. For a product team choosing a tool, evidence that it improves every few weeks is as persuasive as a customer quote.
• One typeface, one palette. Inter on near-black, with colour saved for the product. The restraint makes the interface the most colourful thing on the page.

What we would question

• No hero button. It suits a brand people arrive already wanting. A less known company copying this would lose visitors who expect an obvious next step.
• It assumes you know the category. The subheadline, "Purpose-built for planning and building products. Designed for the AI era.", is elegant but tells a newcomer little about what happens inside the tool.
• It is long. About 11 desktop screens, against a median of seven in our study of 290 Y Combinator AI startup websites. The length is earned by product depth, but most startups have less to show.
• No structured data on the homepage. We found no JSON-LD in the page. For a brand this well known it hardly matters. For a young company it is an easy win to add.

What a startup can borrow

• Lead with the real product if it looks good.
• Order the page by the customer's workflow, not by your feature list.
• Show a dated changelog if you ship often.
• Keep one typeface and let the product carry the colour.
• Do not drop the hero button until people already know your name.

How we reviewed it

We loaded the homepage on 13 November 2026 at desktop size (1440 by 900) and mobile size (390 by 844) with an empty cache, scrolled the full page and recorded the headline, buttons, sections, page length and data transferred. Weights are from a single load and will vary by location and device. Linear is not a client of Studio Huncho, and this review is our own opinion of a public page.

Related reading: Should a Startup Homepage Show the Product?, Best SaaS websites, Website Review: Cursor's Homepage

FAQ

What is Linear's website built with?

The homepage runs on Next.js, based on what the page loads.

Why is Linear's website so often used as a reference?

It is consistent. One typeface, one dark palette and the real product on every screen, with very little decoration.

Should a startup copy Linear's homepage?

Borrow the principles, not the look. A dark, minimal page with no hero button works for a known brand and can hide a new one.

Want a homepage that sells your product this clearly? Tell us about it and we reply with a scoping doc and timeline within 48 hours.