Motion Graphics or Live Action for a B2B Product Video?

The short answer

Motion graphics for software, live action for people and places. If the product lives on a screen, animated UI shows it more clearly than a camera can. Use live action for founder stories, customer interviews and hardware. Many launch videos mix both.

The two approaches at a glance

• Motion graphics: Software, data, AI and anything on a screen
• Live action: Founders, customers, teams and physical products
• Mixed: A founder on camera with animated product shots
• Easier to update: Motion graphics

Why most software launches use motion

• Clarity. UI can be simplified and zoomed.
• Control. No shoot days, locations or weather.
• Updates. A changed screen can be animated again.
• Brand. Colour, type and motion match the website.

When live action wins

• Trust depends on a person, such as a founder or a customer.
• The product is physical.
• The story is about a team or a place.

Studio Huncho's video work is motion-led: launch videos, website showcase videos, UI animation and 3D. See UI animation.

Related reading: Motion Graphics for SaaS, Can UI Animation Replace a Product Demo?

FAQ

Is motion graphics the same as animation?

Motion graphics is animation of graphic elements such as UI, type and shapes.

Can 3D be part of it?

Yes. 3D suits hardware and abstract technical ideas.

Which dates faster?

Footage of an old office or an old UI. Motion is easier to refresh.

Not sure which you need? Tell us what you are launching.