Should a Funding Announcement Have a Video?

The short answer

Yes, if you want the news to travel beyond the press coverage. A short video gives the team, investors and customers something to share, and it shows what the company does, which a headline about money does not. Keep it under a minute.

Funding videos at a glance

• Best length: 30 to 45 seconds
• What it shows: The product or the new website, then the round
• Where it goes: LinkedIn, X, the homepage and the investor update
• Plan ahead: Start two to four weeks before the date

What to put in it

• The product first. What the company does, in a few seconds.
• The round second. Amount and lead investor, if you are sharing them.
• Proof. Customers or growth you can state publicly.
• One next step. Hiring, a demo or sign-up.

Two common options

• A product launch video with the round as the closing line.
• A website showcase video, when the raise comes with a new site.

Studio Huncho made the website showcase video for Simplismart's $14M Series B, backed by NVIDIA. See website showcase videos.

Related reading: How Do You Get a Website Ready for a Funding Announcement?, Rebrand Before or After a Fundraise?

FAQ

Who should post the video?

Founders first, then the company page and investors.

Does the video need the round size?

Only if you are announcing it. Some companies name the investors and not the amount.

What if the date moves?

Finish the video early and hold it. Keep any date in the video easy to change.

Announcing a round? Tell us the date and we reply with a scoping doc and timeline within 48 hours.