What Is a Website Showcase Video?

The short answer

A website showcase video is a short video that walks through a company's new website: scrolling the key pages and highlighting the design and motion, set to music. Companies post it to announce a new site, a rebrand or a funding round.

Showcase videos at a glance

• What it is: A 45 to 60 second walkthrough of a live website
• Used for: Site launches, rebrands and funding announcements
• Where it goes: LinkedIn, X, the homepage and investor updates
• Made from: The finished site itself, captured and animated

What it shows

• The hero. The first screen and its headline.
• Key pages. Product, customers and contact.
• Details. Interactions, illustrations and motion.
• An end card. Logo and URL.

Showcase video or launch video?

A launch video explains the product. A showcase video shows the website. A funding announcement often uses a showcase video, because the new site is the part of the news people can click.

Studio Huncho made website showcase videos for Simplismart, for its $14M Series B, and for Dodge AI. Watch them on our YouTube channel, or see website showcase videos.

Related reading: Launch Video or Explainer Video: What Is the Difference?, How Long Should a Product Launch Video Be?

FAQ

How long is a website showcase video?

Usually 45 to 60 seconds.

Does it need a voiceover?

No. Most run on music and on-screen text.

Can it be made before the site is live?

It is made from the finished site, so it comes at the end of the build.

Launching a new site? Tell us the date.