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Design Agency for AI Infrastructure Startups
Studio Huncho is a creative studio in Bangalore that designs brands, websites and launch videos for AI infrastructure companies: inference platforms, model tooling, data layers and integration agents. We made the brand, website, Webflow build and motion for Simplismart, which has since raised a $14M Series B backed by NVIDIA, and the rebrand and website for Refold AI, which builds integration agents for enterprise software.
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What an AI infrastructure company needs from design
The buyer is an engineer who reads the docs first, and the investor has seen a hundred AI decks. The brand has to hold up for both.
1. A brand engineers respect
Infrastructure is bought by people who distrust marketing. The identity is built to look exact and calm: clear type, restrained colour and none of the glowing gradients or robot imagery the category is full of.
2. A website that explains the stack
Architecture, benchmarks and deployment options are drawn as diagrams with plain labels, so a technical buyer understands where you sit in their stack in a single scroll.
3. Proof for two readers
Engineers get benchmarks, docs links and named customers. The person who approves the spend gets a short business case on cost, speed and reliability. Both are on the same page, in that order.
4. A Webflow or Framer build
Built in Webflow or Framer with a CMS for model, region and integration pages, so the site keeps up with a product that ships every week.
5. Launch videos and product motion
Animations that trace a request through your system to the response, and a launch video for the funding announcement or a major release.
Simplismart's Series B, backed by NVIDIA. We made its brand, website, Webflow build and motion.
Refold AI's rebrand from Cobalt and its new website, shipped ahead of a $6.5M raise.
How long most of our websites take to ship.
Our Process
Discover
A product walkthrough with your engineers, the buyers you meet in deals and the claims you can prove, mapped before any design.
Brand
A small number of directions, then one refined into logo, type, colour and a diagram style your team can extend.
Website
The homepage first, then product, use case and security pages in Figma, with diagrams drawn for your architecture.
Build and launch
A Webflow or Framer build with CMS and SEO set up, and the launch video made alongside it.
How the process usually goes
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Why AI infrastructure teams choose us
We understand technical products
Our work includes an inference platform, document AI and integration agents. All three are sold to buyers who open the docs before they book a call.
We work to your raise
Refold AI's rebrand and website shipped in 45 days, ahead of its raise.
One team, brand to launch video
The people who design the identity also draw the diagrams, build the site and make the video, so nothing is lost between suppliers.
Clear to AI search
Pages written so assistants can state what you do and who backs you. See how to get your startup recommended by ChatGPT.
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Trusted by the brands building what's next.
Hear it from the founders and operators who’ve launched, rebranded, and scaled with us.
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"They got what we were building from day one. The new site and motion graphics translated a technical AI product into something that actually feels like the future of risk infrastructure. Felt less like hiring an agency, more like adding a design partner to the team."
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“Partnering with Studio Huncho has been afantastic experience. The responsiveness and creative ideas shared along made the process seamless.”
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“Working with Studio Huncho over the past few months has been exceptional. Having a dedicated contact person who truly understands your vision and expertly implements it is invaluable. They've transformed our ideas into reality with remarkable precision.”
“We worked Studio Huncho and they did an amazing job with the website. The designs were super impressive, they were very accommodating with iterations and feedback. Team was very proactive in maintaining project timelines & delivering everything within projections. The team worked as an extended team with us. I strongly recommend working with Studio Huncho”
“Working with Studio Huncho was a smooth and collaborative ride. From brand identity to website design, development, and our product launch video, they absolutely nailed it. The team had a strong grasp on our vision and brought it to life with clean visuals, thoughtful design, and seamless execution. We’re super happy with the outcome and look forward to more!”
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“Huncho doesn’t feel like an external agency. They work like an extension of our in-house team, invested in every brief the same way we are. What stands out is that they never treat a project as just a deliverable, they think about how each piece adds to the brand over time.”
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“Working with Studio Huncho has been a genuinely great experience. They are reliable, deliver high-quality work, and turn things around quickly, exactly what you need when you’re trying to move fast. They’ve been a strong partner in helping us operate and iterate at pace, and their support throughout has been superb.”
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The folks at Studio Huncho have a very high quality bar for their design work, and are one of the best in the biz for understanding your brand/project needs and delivering a design solution that meets all objectives. It has been great working with them - processes flow smoothly, timelines are met. Highly recommend them for any brand/design projects if you're looking to do something really cool!
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“Thanks to Studio Huncho's time and effort, we were able to successfully raise our initial round of funding, onboarding our first paying customers, and increasing our daily active users by 35% to 40%. The team is very responsive and delivers quality designs on time. The team has been very responsive and has maintained design quality even as they scaled up their operations.”
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