Website Review: Vercel's Homepage (2026)

The short answer

Vercel's homepage opens with two words, "Agentic Infrastructure", its triangle logo and two buttons. There is no product screenshot and no subheadline. Three short lines beside the logo say who it is for, six customer logos sit directly underneath, and the sections below sell with customers' numbers instead of feature lists. It is a confident page from a company most of its visitors already know, and a short one at about six screens.

Vercel's homepage at a glance

• Headline: Agentic Infrastructure
• Hero: The triangle logo in the centre, with three lines beside it: "For coding agents", "To ship apps and agents", "Automated by agents"
• Main actions: "Deploy now" and "Talk to sales"
• Proof: Six customer logos directly under the hero, including Meta, OpenAI and DoorDash
• Length: About 6 screens on desktop and on mobile
• Weight: About 6.5MB transferred after a full scroll
• Built with: Next.js, with JSON-LD and an llms.txt file published

What works

• Two words that claim a category. "Agentic Infrastructure" is a position, not a description. Vercel is telling the market what it wants to be known for next.
• Two buttons for two buyers. "Deploy now" for the developer who wants to start, "Talk to sales" for the company that needs a contract. Cursor's homepage makes the same split.
• Three lines do the job of a subheadline. "For coding agents", "To ship apps and agents", "Automated by agents". Each one names a use in four words or fewer.
• Proof straight after the hero. Meta, DoorDash, OpenAI, SpaceX, The Weather Company and Polymarket appear before any feature is explained.
• Sections sell with customer numbers. The first section says Notion powers millions of agent conversations daily on Vercel. The second says Zapier serves over 100 million monthly website visits on it. The feature names come after the proof, as a short list.
• It is short. About six screens, on desktop and on mobile. In our reviews, Linear and Cursor both run longer.

What we would question

• The headline needs decoding. A first-time visitor has to read the three small lines to learn what the product does. That works when people arrive already knowing the name. A seed-stage company with the same hero would lose them.
• There is no product in the hero. Linear and Cursor show the interface working on the first screen. Vercel shows a logo. The first product picture arrives one scroll down.
• The weight. About 6.5MB after a full scroll, a little above the 5.4MB median in our study of 50 funded AI startup homepages, for a first screen that is mostly white space.

What a startup can borrow

• Give each kind of buyer their own button.
• Put customer logos directly under the hero, before the features.
• Open each section with a customer and a number, then list the features.
• Keep the page short. Six screens is enough if every section earns its place.
• Do not copy the two-word headline unless buyers already know your name. Say what the product does first.

How we reviewed it

We loaded the homepage on 13 November 2026 at desktop size (1440 by 900) and mobile size (390 by 844) with an empty cache, scrolled the full page and recorded the headline, buttons, sections, page length and data transferred. Weights are from a single load and will vary by location and device. Vercel is not a client of Studio Huncho, and this review is our own opinion of a public page.

Related reading: Website Review: Cursor's Homepage, Website Review: Linear's Homepage, AI website examples, Book a Demo or Start Free?

FAQ

What is Vercel's website built with?

The homepage runs on Next.js, the framework Vercel maintains, based on what the page loads.

What typeface does Vercel's website use?

Geist Sans, Vercel's own typeface, based on what the page loads.

What can a startup learn from Vercel's homepage?

Split the main action by buyer, show customer logos before features, and let customer numbers open each section. Keep your own headline more descriptive than Vercel's until people know your name.

Want a second opinion on your own homepage? Show us what you have today and we will tell you what we would change first.