What Does a Studio Need From You to Make a Launch Video?

The short answer

A date, a message and access. Send the launch date, the one thing the video must say, your brand files, and access to the product or a staging build. With those, a studio can start on the script and storyboard straight away.

What to send at a glance

• Date: The launch day and where the video will run
• Message: One idea, one audience
• Brand: Logo, colours, fonts and guidelines
• Product: Access, screen recordings or design files

Also useful

• Examples. Two or three videos you like, and why.
• Proof. Customer names, numbers or backers you can show.
• Reviewers. Who signs off the script, the storyboard and the final cut.
• Formats. Homepage, social and event screens.

What you do not need

• A finished script.
• A storyboard.
• A polished UI on every screen. Key screens can be tidied for the video.

Studio Huncho takes a launch video from script to final cut in 2 to 4 weeks. See product launch videos.

Related reading: How Long Does a Launch Video Take to Make?, How Do You Brief a Design Studio?

FAQ

Who writes the script?

The studio, from your message and product. You approve it before design starts.

Can the product still be changing?

Yes. Lock the screens shown in the video, not the whole product.

When are the review rounds?

Usually at script, storyboard and animation.

Have a launch coming? Send us the date and we reply with a scoping doc and timeline within 48 hours.