Where Should You Publish a Launch Video?

The short answer

Everywhere your buyers already are, in the right format for each. Put the full video on the homepage and YouTube, upload it natively to LinkedIn and X, and send it in email and investor updates.

Where it goes at a glance

• Homepage: The full video, near the top
• LinkedIn and X: Uploaded natively, with captions
• YouTube: The full video, with a clear title and description
• Email and sales: A thumbnail that links to the video

Format for each place

• Homepage. A muted loop or click to play, compressed.
• Social. Square or vertical cuts, with captions.
• YouTube. 16:9, with a description that says what the product does.
• Sales decks. A short cut that plays offline.
• Events. A version without small text.

On launch day

• Founders and team post it, not only the company page.
• Pin it.
• Reply to comments in the first hours.
• Reuse the cut-downs over the following weeks.

Studio Huncho makes launch videos, website showcase videos and UI animation for funded startups. See product launch videos.

Related reading: Product Launch Video Guide, Does a Startup Need a Launch Video?

FAQ

Should the video autoplay on the homepage?

Muted, yes. With sound, never.

Do we need captions?

Yes. Many people watch social video with the sound off.

YouTube or a private host?

YouTube for reach and search. A private host for a clean embed on your own site.

Planning a launch video? Tell us the launch date.