Where Should Customer Logos Go on a B2B Website?

The short answer

Directly under the hero. In our study of 50 funded AI startup homepages, 82% put a customer logo bar in the first two sections. Buyers look for proof before they read features, so show it early and repeat it near the call to action.

Logo placement at a glance

• Main spot: Right under the hero
• Again: Beside case studies and near the final call to action
• How many: Six to eight names your buyer knows beat thirty they do not
• Permission: Use only logos you are allowed to show

Make the logo bar work harder

• Lead with the names your buyer knows. Order matters.
• Add a label. "Trusted by teams at", or the number of customers.
• Link to proof. A logo that opens a case study is stronger.
• Keep them even. One colour, the same visual size.

If you have no big logos yet

• Show your investors or accelerator.
• Quote one early customer by name.
• Show usage numbers you can stand behind.
• Show security or compliance certifications you hold.

The figure is from our study of 50 AI startup homepages. Studio Huncho designs B2B websites for companies such as Sprinto, Itilite and Coris. See B2B website design.

Related reading: We Studied 50 AI Startup Homepages. Here's What They Have in Common., What Should Be on a B2B SaaS Homepage?, Best Website Design Agencies for SaaS Startups (2026)

FAQ

Do we need permission to show a customer logo?

Yes. Check the contract, or ask.

Should logos be in colour?

One colour usually looks cleaner and keeps attention on your own brand.

Do logo bars help?

They are the fastest proof a page can show. 82% of the homepages we studied use one early.

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