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Branding Agency for New York Startups
Studio Huncho is a creative studio in Bangalore that builds brands for New York startups, most of them in fintech, compliance and B2B SaaS: positioning, identity, website and launch video from one team. We are not based in New York. A New York morning is our evening, so we meet at the start of your day and keep working through your night. We rebuilt the brand and website for Sprinto, a compliance platform backed by Accel, around its $20M Series B, made the brand and website for Further AI (YC W24) before its $25M Series A led by a16z, and rebranded Refold AI from Cobalt in 45 days.
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What a brand project covers
A brand project here covers what a New York buyer or investor will actually see: the name on the deck, the website, the product screens and the launch post. One team makes all of it, so nothing drifts between files.
1. Positioning
We talk to the founders and a few customers, then write down in plain words who you sell to, what you replace and why you win. Every later design decision is checked against that page.
2. Identity
Logo, colour, type and a motion language, designed to hold up on a sales deck, a product login screen and a conference booth as well as on the website.
3. Guidelines
A guidelines file your team will open: rules, templates and real examples for decks, social posts and product UI, kept short enough to follow.
4. Website
The website is designed in the new identity and built in Webflow or Framer by the same people, so the brand you approved is the brand that goes live.
5. Launch video and kit
A launch video and a kit of social, deck and email assets, ready for the day you announce the rebrand or the round.
Further AI's Series A, led by a16z. Brand, website, motion and Webflow build were all finished in the run-up to it.
Kickoff to live for Refold AI's rebrand from Cobalt, new website included.
Simplismart's Series B, with NVIDIA among its backers. Its brand, website and motion are our work.
Our Process
Listen and position
Founder and customer conversations, then a one-page statement of who the brand is for and what it promises.
Directions
Distinct visual directions shown on real surfaces, so you choose with context instead of guessing from a logo sheet.
Identity system
The chosen direction built out into logo, colour, type, motion and guidelines.
Website and launch
Website designed and built, launch video and kit delivered, timed to your announcement date.
How the process usually goes
Brands we have built for funded startups
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Why New York founders choose us for brand
Progress overnight
Bengaluru runs 9.5 to 10.5 hours ahead of New York. You review over breakfast, and the next round is waiting the following morning.
Timed to your raise
Tell us the date of your round or launch and we plan backwards from it. Further AI's brand and site were live before its Series A was announced.
Brand through to launch
Brand, website and launch video come from one team here, so you brief once and the story stays the same everywhere.
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Trusted by the brands building what's next.
Hear it from the founders and operators who’ve launched, rebranded, and scaled with us.
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"They got what we were building from day one. The new site and motion graphics translated a technical AI product into something that actually feels like the future of risk infrastructure. Felt less like hiring an agency, more like adding a design partner to the team."
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“Partnering with Studio Huncho has been afantastic experience. The responsiveness and creative ideas shared along made the process seamless.”
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“Working with Studio Huncho over the past few months has been exceptional. Having a dedicated contact person who truly understands your vision and expertly implements it is invaluable. They've transformed our ideas into reality with remarkable precision.”
“We worked Studio Huncho and they did an amazing job with the website. The designs were super impressive, they were very accommodating with iterations and feedback. Team was very proactive in maintaining project timelines & delivering everything within projections. The team worked as an extended team with us. I strongly recommend working with Studio Huncho”
“Working with Studio Huncho was a smooth and collaborative ride. From brand identity to website design, development, and our product launch video, they absolutely nailed it. The team had a strong grasp on our vision and brought it to life with clean visuals, thoughtful design, and seamless execution. We’re super happy with the outcome and look forward to more!”
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“Huncho doesn’t feel like an external agency. They work like an extension of our in-house team, invested in every brief the same way we are. What stands out is that they never treat a project as just a deliverable, they think about how each piece adds to the brand over time.”
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“Working with Studio Huncho has been a genuinely great experience. They are reliable, deliver high-quality work, and turn things around quickly, exactly what you need when you’re trying to move fast. They’ve been a strong partner in helping us operate and iterate at pace, and their support throughout has been superb.”
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The folks at Studio Huncho have a very high quality bar for their design work, and are one of the best in the biz for understanding your brand/project needs and delivering a design solution that meets all objectives. It has been great working with them - processes flow smoothly, timelines are met. Highly recommend them for any brand/design projects if you're looking to do something really cool!
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“Thanks to Studio Huncho's time and effort, we were able to successfully raise our initial round of funding, onboarding our first paying customers, and increasing our daily active users by 35% to 40%. The team is very responsive and delivers quality designs on time. The team has been very responsive and has maintained design quality even as they scaled up their operations.”
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