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Rebranding Agency for Startups That Have Outgrown Their Brand
Studio Huncho is a creative studio in Bangalore that rebrands funded AI and B2B SaaS startups. Positioning, name checks, identity, website and launch assets come from one team, timed to your raise or launch. We took Refold AI from Cobalt to a live new brand and website in 45 days, and rebuilt Sprinto for its Series B.
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What a rebrand includes
Everything a startup needs to switch over in one go, so customers, investors and new hires see the new brand everywhere on launch day.
1. Positioning and name check
What you do, for whom and why you win, in words sales will use. If the name is part of the problem, we explore options and check domains and handles.
2. Logo and identity
Wordmark, symbol, colour, type, iconography and imagery, built to work from favicon to billboard.
3. Guidelines and library
A living guide and Figma library so your team and future agencies stay on brand.
4. New website
Designed and built in Webflow or Framer with redirects in place, so you keep your search traffic.
5. Launch kit and rollout
Announcement film, social posts, deck templates and LinkedIn banners, plus a checklist for every touchpoint from product to partner listings.
Refold AI, from Cobalt to a new brand and live website, ahead of a $6.5M raise.
Sprinto's Series B, launched with a rebuilt brand, website and the Sprinto AI story.
Sookti AI, brand, website and launch materials for its Peak XV announcement.
Our Process
Audit
Interviews with founders, sales and a few customers, a look at competitors, and a clear brief of what has to change and what stays.
Direction
Positioning, plus two or three visual directions shown on real touchpoints: homepage, deck cover, app icon and a LinkedIn post.
System and website
The chosen direction becomes a full identity, guidelines and website design. Motion and launch assets start in parallel.
Rollout
Website build and launch, announcement film and social kit, and a handover so your team can run the new brand from day one.
How the process usually goes
Recent rebrands
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Why startups rebrand with us
Timed to your raise
We plan the switch around your round, so the deck, website and data room tell one story.
Search traffic kept
Every old URL is mapped to its new page with redirects, and titles that rank carry across.
One team, one launch
Brand, website and launch film from the same studio, so everything changes on the same day.
Refresh if that is enough
If the name and story still fit, a lighter refresh may do. Start with brand identity design.
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Trusted by the brands building what's next.
Hear it from the founders and operators who’ve launched, rebranded, and scaled with us.
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"They got what we were building from day one. The new site and motion graphics translated a technical AI product into something that actually feels like the future of risk infrastructure. Felt less like hiring an agency, more like adding a design partner to the team."
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“Partnering with Studio Huncho has been afantastic experience. The responsiveness and creative ideas shared along made the process seamless.”
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“Working with Studio Huncho over the past few months has been exceptional. Having a dedicated contact person who truly understands your vision and expertly implements it is invaluable. They've transformed our ideas into reality with remarkable precision.”
“We worked Studio Huncho and they did an amazing job with the website. The designs were super impressive, they were very accommodating with iterations and feedback. Team was very proactive in maintaining project timelines & delivering everything within projections. The team worked as an extended team with us. I strongly recommend working with Studio Huncho”
“Working with Studio Huncho was a smooth and collaborative ride. From brand identity to website design, development, and our product launch video — they absolutely nailed it. The team had a strong grasp on our vision and brought it to life with clean visuals, thoughtful design, and seamless execution. We’re super happy with the outcome and look forward to more!”
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“Huncho doesn’t feel like an external agency. They work like an extension of our in-house team, invested in every brief the same way we are. What stands out is that they never treat a project as just a deliverable, they think about how each piece adds to the brand over time.”
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“Working with Studio Huncho has been a genuinely great experience. They are reliable, deliver high-quality work, and turn things around quickly, exactly what you need when you’re trying to move fast. They’ve been a strong partner in helping us operate and iterate at pace, and their support throughout has been superb.”
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The folks at Studio Huncho have a very high quality bar for their design work, and are one of the best in the biz for understanding your brand/project needs and delivering a design solution that meets all objectives. It has been great working with them - processes flow smoothly, timelines are met. Highly recommend them for any brand/design projects if you're looking to do something really cool!
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“Thanks to Studio Huncho's time and effort, we were able to successfully raise our initial round of funding, onboarding our first paying customers, and increasing our daily active users by 35% to 40%. The team is very responsive and delivers quality designs on time. The team has been very responsive and has maintained design quality even as they scaled up their operations.”
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