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Brand Identity Design Agency for AI and SaaS Startups
Studio Huncho is a creative studio in Bangalore that designs brand identities for funded AI and B2B SaaS startups. Logo, colour, type, imagery, motion and guidelines come from one team and are built to work across your product, website and launch, usually in 4 to 6 weeks. Recent identities include Brand Factory by Dcluttr and Sookti AI.
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What a brand identity includes
A visual identity is more than a logo. It is the set of parts your team reuses every day, from the product UI to a LinkedIn post.
1. Logo and wordmark
A primary lockup, a symbol for small spaces and clear rules for spacing, sizing and misuse.
2. Colour and typography
Core and supporting colours with tested contrast, and a type pairing that reads well in product screens, slides and long pages.
3. Imagery, icons and graphics
An art direction for photos, 3D and illustration, plus icons, patterns and graphic devices that give the brand a look beyond the logo.
4. Motion identity
A logo animation and simple motion rules for product, social and video.
5. Guidelines and templates
A guide and Figma library your team can follow, plus deck, social, email signature and LinkedIn templates ready for launch day.
Sprinto's Series B, launched with a rebuilt brand, website and the Sprinto AI story.
For most brand projects, from first workshop to final guidelines.
Sookti AI's brand, website and launch materials, from kickoff to live.
Our Process
Discovery
A workshop with the founders, a look at competitors and the buyer, and a short brief on what the brand needs to say.
Directions
Two or three identity routes shown on real touchpoints: homepage, app icon, deck cover and a social post.
System
The chosen route grows into a full system: logo variants, colour, type, imagery, icons and motion.
Guidelines and handover
Guidelines, Figma library, templates and source files, handed over so your team can use the brand from day one.
How the process usually goes
Identity systems up close
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Why startups choose us for identity
Tested on real touchpoints
Every direction is shown on a homepage, app icon and deck cover before you choose, not on a blank artboard.
Built for AI and SaaS
We start from the buyer and the product, not from generic AI visuals, so the identity says something specific.
Identity into website
The same team designs and builds your site, so the identity carries straight into the pages people see.
Files you own
Logo files, specs, guidelines and a Figma library to keep. Only need the mark? See logo design.
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Trusted by the brands building what's next.
Hear it from the founders and operators who’ve launched, rebranded, and scaled with us.
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"They got what we were building from day one. The new site and motion graphics translated a technical AI product into something that actually feels like the future of risk infrastructure. Felt less like hiring an agency, more like adding a design partner to the team."
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“Partnering with Studio Huncho has been afantastic experience. The responsiveness and creative ideas shared along made the process seamless.”
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“Working with Studio Huncho over the past few months has been exceptional. Having a dedicated contact person who truly understands your vision and expertly implements it is invaluable. They've transformed our ideas into reality with remarkable precision.”
“We worked Studio Huncho and they did an amazing job with the website. The designs were super impressive, they were very accommodating with iterations and feedback. Team was very proactive in maintaining project timelines & delivering everything within projections. The team worked as an extended team with us. I strongly recommend working with Studio Huncho”
“Working with Studio Huncho was a smooth and collaborative ride. From brand identity to website design, development, and our product launch video — they absolutely nailed it. The team had a strong grasp on our vision and brought it to life with clean visuals, thoughtful design, and seamless execution. We’re super happy with the outcome and look forward to more!”
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“Huncho doesn’t feel like an external agency. They work like an extension of our in-house team, invested in every brief the same way we are. What stands out is that they never treat a project as just a deliverable, they think about how each piece adds to the brand over time.”
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“Working with Studio Huncho has been a genuinely great experience. They are reliable, deliver high-quality work, and turn things around quickly, exactly what you need when you’re trying to move fast. They’ve been a strong partner in helping us operate and iterate at pace, and their support throughout has been superb.”
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The folks at Studio Huncho have a very high quality bar for their design work, and are one of the best in the biz for understanding your brand/project needs and delivering a design solution that meets all objectives. It has been great working with them - processes flow smoothly, timelines are met. Highly recommend them for any brand/design projects if you're looking to do something really cool!
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“Thanks to Studio Huncho's time and effort, we were able to successfully raise our initial round of funding, onboarding our first paying customers, and increasing our daily active users by 35% to 40%. The team is very responsive and delivers quality designs on time. The team has been very responsive and has maintained design quality even as they scaled up their operations.”
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