Best Product Video and Launch Film Studios for SaaS (2026)

The short answer

The best studios for SaaS product videos and launch films in 2026 are the ones that can make your product understood in about a minute and hand you cut-downs for every channel you launch on. The studios worth a first call are Studio Huncho, Sandwich, Vidico, Oddfellows, Ordinary Folk, Giant Ant and Demo Duck. They differ most on style (UI animation, live action or character animation), whether they write the script, and how quickly they can ship.

How we picked

We make launch films for SaaS and AI companies, so we know this market well, and we've included ourselves alongside the international studios founders most often compare. Every studio here had to meet three tests, checked on their own websites:

• Named software or tech work on show. Launch, product or explainer films for real software companies in their public portfolio.
• Films that explain, not just decorate. Work that makes a product easier to understand, not only brand mood pieces.
• A clear specialism. You can tell from their site whether they lean towards UI animation, live action or character animation.

The list isn't ranked. Each entry says who the studio is best for.

The studios

1. Studio Huncho (Bengaluru, India)

Best for: SaaS and AI startups that want the launch film to match the brand and website, shipped in weeks and timed to a raise or launch.

That's us. We make launch films, product videos, UI motion and 3D for AI and SaaS companies. Our launch films include Sprinto's, for its $20M Series B and the launch of Sprinto AI; Breakout's, for its inbound AI SDR; Sookti AI's, for its Peak XV announcement; and Adopt AI's product launch video for its $6M seed. We're also Pine Labs' ongoing motion design partner, from the announcement film for its OpenAI connector integration to motion for Global Fintech Fest.

Worth knowing: launch films usually take 2 to 4 weeks. Because we also design brands and websites, the film can share one visual system with your site. 5.0 on Clutch.

2. Sandwich (Los Angeles, USA)

Best for: tech companies that want a polished commercial that explains the product with a light, human touch.

Founded by Adam Lisagor, Sandwich has been making commercials for technology companies since 2009, from Slack, Airbnb and Square to more recent work for Perplexity, Gamma, Descript, Brex and Postman. Its work spans TV spots, explainers, testimonials, brand films and animation.

Worth knowing: scripts are written in-house, with a head writer who writes or edits nearly every one. Expect a recognisable house tone.

3. Vidico (Melbourne, Australia)

Best for: SaaS companies that need a steady flow of explainers, product videos and ad creative rather than a single film.

Vidico describes itself as the creative production team for growing tech brands. It covers animated explainers, product and demo videos, live-action shoots and short-form social content. Clients named on its site include Airtable, Buffer, Toggl, Airwallex, DigitalOcean and Vimeo.

Worth knowing: offices in Melbourne, Sydney and New York. It publishes subscription pricing on its site.

4. Oddfellows (Portland, USA)

Best for: design-led tech brands that want a launch film with a strong illustrative or animated style.

Oddfellows is a visual storytelling and animation studio with more than a decade of work for ambitious brands. Its tech clients include Figma, Replit, Harvey, Discord and Google.

Worth knowing: the work leans towards brand storytelling. If detailed product UI is the core of your film, ask to see how they've handled it before.

5. Ordinary Folk (Vancouver, Canada)

Best for: software companies that want clean, colourful 2D motion graphics and explainer animation.

Ordinary Folk is a motion design and animation studio covering motion graphics, explainers, brand videos and character animation. Its software work includes films for Webflow, the "Introducing Spline" film, and projects for Twilio, Elastic and Google, including Gemini.

Worth knowing: a specialist in animation. Confirm live-action capability separately if your film needs it.

6. Giant Ant (Vancouver, Canada)

Best for: larger tech brands that want character-led animation with a distinct artistic voice.

Giant Ant describes itself as a creative studio, design shop and animation house. Its tech work includes product flows and visual metaphors for Microsoft 365 Copilot, plus films for Optimizely, Duolingo and OpenTable.

Worth knowing: part of Residence, a network of independent creative specialists. The work leans towards campaigns and storytelling rather than UI walkthroughs.

7. Demo Duck (Chicago, USA)

Best for: SaaS teams that want explainer and product videos across animation and live action from a long-standing specialist.

Demo Duck started as an explainer video company in 2011 and now also makes commercials, product sizzles, live-action and mixed-media videos. Its clients include Rippling, Dropbox, Google and Meraki Go.

Worth knowing: its Rippling work is a long-running partnership mixing animation, live action and puppets, a useful model if you'll need videos well beyond launch day.

How to choose

UI animation, live action or 3D

UI animation, a cleaned-up rebuild of your real interface, is the default for SaaS. It shows the product, stays sharp at any size and is easy to update when the UI changes. Live action works when the story is about people and their problem, or when the product is hard to see, such as an API or an AI agent working in the background. 3D suits infrastructure, hardware and abstract ideas like data moving between systems, but takes more time. Many good launch films mix two of these.

Cut-downs for social

The hero film is one asset. Ask up front for 15 to 30-second cut-downs, vertical and square versions, and captioned files for feeds that autoplay on mute. Agree this in the scope, not after delivery.

Turnaround

Work back from launch day. A UI-led film can ship in a few weeks with a focused team; live action with casting and locations usually needs longer. Ask each studio what they need from you (product access, final screens, brand files) and by when.

Who writes the script

Some studios write the script; others expect you to bring one. Ask directly. If your team writes it, allow time for drafts and sign-off before animation starts, because script changes mid-animation are the most common cause of delays. Our guide to what makes a good SaaS launch film covers scripting and structure in more detail.

FAQ

How long should a SaaS launch film be?

Usually 60 to 90 seconds for the hero film, with 15 to 30-second cut-downs for social. A single-feature announcement can work in 30 to 45 seconds.

Should we use real product UI or abstract motion?

Show the real product wherever you can. Abstract motion can set the mood, but buyers want to see what they're paying for. Simplified, rebuilt UI usually reads better than a raw screen recording.

How far ahead of launch should we brief a studio?

At least four weeks for an animated launch film, and more for live action. Freeze the screens you plan to show before animation starts.

Should the same studio do the brand, website and launch film?

It isn't essential, but it helps. When different teams make each piece, the film often looks like a different company from the site it sits on. If you're also comparing brand and web studios, see our list of the best design studios for AI startups.

Got a launch date? Send us the brief and we'll tell you what kind of film we'd make for it.