Branding Agency for San Francisco AI Startups

Studio Huncho is a creative studio in Bangalore that builds brands for San Francisco and Bay Area startups, most of them in AI: positioning, identity, website and launch film from one team. We are not based in San Francisco. Our working day runs through your night, so a direction you review in the evening has usually moved on by your morning. We made the brand and website for Further AI (YC W24) before its $25M Series A led by a16z, and rebranded Refold AI from Cobalt in 45 days.

Refold AI brand on a bus shelter poster at night

What a brand project covers

Everything a Bay Area startup needs to look like the company it has become, ready for investors, buyers and new hires.

Numbers that matter:
250+
Projects completed
16
countries
$1.5B+
Combined funding raised by our clients
Seed to IPO
Stage range of companies we've worked with

1. Positioning

One clear line on what the product does and who it is for, agreed before any visual work.

2. Identity

Logo, colour, type and imagery that hold up in a deck, in the product and on a stage screen. Most brand projects take 4 to 6 weeks.

3. Guidelines

A guide and a Figma library your team and future partners can work from.

4. Website

The brand carried into a site built in Webflow or Framer. Most websites ship in 2 to 6 weeks.

5. Launch film and kit

A short film, social posts and deck templates for the day the news goes out.

$25M

Further AI's Series A led by a16z, with its brand, website, motion and Webflow build delivered in the window before it.

45 days

Refold AI's rebrand from Cobalt and its new website, from kickoff to live.

$14M

SimpliSmart's Series B, backed by NVIDIA. We made its brand, website and motion.

Our Process

Listen and position

Brand personality sliders and attributes from the Sprinto brand workshop

Founder interviews, a product walkthrough and a look at who you compete with, then the story in one line.

Directions

Dcluttr type and colour system with Satoshi and a green palette

Two or three identity directions shown on real touchpoints, reviewed on a call at the edge of your day.

Identity system

Rippl brand guidelines covering gradients, iconography and type

One direction built out into logo, colour, type, imagery and guidelines in shared Figma files.

Website and launch

Sookti AI launch posters on a street hoarding

The site, film and launch kit made on the new brand and live together on your date.

How the process usually goes

Six-week startup branding timeline: positioning, directions, identity system, guidelines, website and launch kit

Why Bay Area founders choose us for brand

Progress overnight

Leave comments before you log off and find them worked through when you are back at your desk.

Timed to your raise

Further AI, Refold AI and Sookti AI all launched brand work timed to a round.

Brand through to launch

Positioning, identity, website and film from one team, so nothing changes hands between agencies.

Comparing agencies?

Read our guide on how to choose a branding agency.

Trusted by the brands building what's next.

Hear it from the founders and operators who’ve launched, rebranded, and scaled with us.

Raised $3.7M SeED

"They got what we were building from day one. The new site and motion graphics translated a technical AI product into something that actually feels like the future of risk infrastructure. Felt less like hiring an agency, more like adding a design partner to the team."

Chris Lee
Head of Business Operations, Coris
Raised $2.6M SeED

“Partnering with Studio Huncho has been afantastic experience. The responsiveness and creative ideas shared along made the process seamless.”

Giedrius Daubaris
Co-Founder & CEO, Exante

“Working with Studio Huncho over the past few months has been exceptional. Having a dedicated contact person who truly understands your vision and expertly implements it is invaluable. They've transformed our ideas into reality with remarkable precision.”

Tarik Yayla
Founder, Path Digital
Raised $3.25M SeED

“We worked Studio Huncho and they did an amazing job with the website. The designs were super impressive, they were very accommodating with iterations and feedback. Team was very proactive in maintaining project timelines & delivering everything within projections. The team worked as an extended team with us. I strongly recommend working with Studio Huncho”

Sachin Gupta
Founder, Breakout
Raised $6M SeED

“Working with Studio Huncho was a smooth and collaborative ride. From brand identity to website design, development, and our product launch video — they absolutely nailed it. The team had a strong grasp on our vision and brought it to life with clean visuals, thoughtful design, and seamless execution. We’re super happy with the outcome and look forward to more!”

Deepak Anchala
Co-Founder & CEO, Adopt AI
PUBLIC - $3B+ MARKET CAP

“Huncho doesn’t feel like an external agency. They work like an extension of our in-house team, invested in every brief the same way we are. What stands out is that they never treat a project as just a deliverable, they think about how each piece adds to the brand over time.”

Vikash Kumar
Director of Brand Design, Pine Labs
Raised $6.5M

“Working with Studio Huncho has been a genuinely great experience. They are reliable, deliver high-quality work, and turn things around quickly, exactly what you need when you’re trying to move fast. They’ve been a strong partner in helping us operate and iterate at pace, and their support throughout has been superb.”

Drishti Tulsi
GTM, Refold AI
Raised $8M Series A

The folks at Studio Huncho have a very high quality bar for their design work, and are one of the best in the biz for understanding your brand/project needs and delivering a design solution that meets all objectives. It has been great working with them - processes flow smoothly, timelines are met. Highly recommend them for any brand/design projects if you're looking to do something really cool!

Aamir Kanchwala
Marketing, WizCommerce
CAMPUS FUND BACKED

“Thanks to Studio Huncho's time and effort, we were able to successfully raise our initial round of funding, onboarding our first paying customers, and increasing our daily active users by 35% to 40%. The team is very responsive and delivers quality designs on time. The team has been very responsive and has maintained design quality even as they scaled up their operations.”

Ritvik Nagpal
Co-Founder, Dcluttr

Your Questions Answered

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